Patricia de Hemricourt

addresses the business logic and results of the request for and implementation of Playtika’s AI-assisted Customer Service (CS) solution.
This solution was developed in-house by Playtika’s team and here they are sharing their experience in developing it and offering tips to those who would like to emulate them.
As stated in the title, the solution was developed using Apache NiFi, commonly referred to as NiFi.
Brief intro to NiFi
Formerly called Niagarafiles, NiFi is a system that automates dat...

Automating efficient Customer Service (CS) is an endeavor fraught with risks where finding the right balance between optimizing the process and maintaining a human, personalized touch is critical to customer satisfaction. Users are already used to the personal touch and appreciate it, so integrating it with an automated process requires an intelligent touch as imperceptible as possible.
The Business Logic
Playtika’s Customer Service
Players’ experience is one of our top priorities at Playtika...

A/B testing is a controlled experiment that compares two (or more) variants and determines which one performs better according to predefined criteria.
For example, A/B testing compares evolving functionalities and identifies the one that best improves users’ experience for a specific game. Such comparisons are based upon rigorous statistical methodologies.
A typical A/B test consists of selecting a subset of users representative of the target population and then randomly split them into two g...

Unity is a core tool at Playtika, used across the board by developers to create and improve Playtika games. Yet, even with its regular updates and multiple features, Unity’s functionalities are sometimes less than satisfactory. During the many hours they spent on Unity, Playtika’s developers discovered shortcuts and plug-ins that streamline their experience with Unity.
As a show of unity with all Unity users, we asked our Unity core teams to share some of their valuable findings and expand on...

Following the 2020 massive rise in cyber-attack numbers and their increased complexity, CDN Network states in its annual report that “the time has come to fundamentally rethink strategy and embrace a layered defense to gain a tactical edge and achieve superiority on the battlefield in both conventional conflicts and asymmetric cyber-warfare.”
This report is one amongst many that convey the same general idea, as consensus about the rising level of cyber-threat is spreading across all cyber-rel...

A defining feature of the 21st century, social platforms have shaped the reality we live in today. In their currently dominantly centralized format, social media platforms have brought out the best and worst human beings.
They also are the building blocks of megacorporations that use their power to lobby the democratically elected bodies to concentrate ever more power in their hands.
On the positive side, social platforms have enabled humans across the globe to communicate, exchange ideas, bu...

An ebook designed to offer visitors value in the form of insights about a CEO's role during an incident.

When unauthorized access is detected, missing crucial mitigation steps makes the difference between early containment and catastrophic lateral escalation.
Unauthorized Access Mitigation Crucial Steps
CISO are typically tasked with securing identity and data.
When your organization's network is accessed without authorization, it indicates a potential attack that allows attackers to access your organization's networks, data, applications, endpoints, or devices for nefarious purposes.
Acting qui...

Anatomy of a nation-state grade attack
The 2020 Solar Winds attack, believed to have been launched by Russia’s Cozy Bear (AKA APT29), a Russian hacker group reputedly associated with Russian agencies such as FSB and/or SVR, was a nation-state grade attack. It stealthily “trojanized” an update of SolarWinds’ Orion, an infrastructure monitoring and management software platform with wide adoption across the world.
The first stage of the attack consisted of learning and analyzing SolarWinds’ Orio...

Despite the perceived breakneck pace of change since the start of the pandemic, many aspects of life remained the same. In 2017 a US Director of Intelligence paper explained how software supply chain attacks “circumvent traditional cyber defenses to compromise software to enable successful, rewarding, and stealthy methods to subvert large numbers of computers through a single attack”. Four years later, supply chain attacks are still a looming danger threatening all organizations using vendors...

Have you ever followed a recommendation from a friend or loved one advising you to watch a movie, buy a product, or subscribe to a new service? If you did, the message you received advising you to do so falls under the category of referral marketing.
Typically, online marketers use referral marketing to promote a specific product, either digital or physical.
As it requires complex referral software integration, referral marketing is hardly ever considered when building a content distribution ...

Which KPIs can measure your brand protection program’s ROI
During the 2020 fiscal year, the US Customs and Border Protection (CBP) seized 26,503 shipments containing goods that violated intellectual property rights. The total estimated value of the seized goods, had they been genuine, was nearly $1.3 billion. These are the seized shipments in the US alone and cover only a fraction of the total value of counterfeit goods entering the US, as warranted by the estimation that the counterfeit good...

The shift from office-based work to working from home that characterized 2020’s adaptation to COVID-19 lockdowns, has seen soaring digital risks stemming from mishandled third-party risk management.
This at a time where reliance on third-party service providers is so pervasive that the Institute of Collaborative Working estimates that up to 80 percent of direct and indirect operating costs of a business can come from third parties, and up to 100 percent of a company’s revenue from alliance pa...

The increasing reliance on third-party vendors has opened a set of risks that requires a new approach to implementing efficient Third-Party Risk Management (TPRM).
Third-party vendors such as payment gateways, web plugins, email servers, and countless others typically work with multiple companies at a time. Consequently preventing the next supply-chain attack before the vendor’s exploit is disclosed requires taking vendor-specific steps.
The recent IBM-sponsored Ponemon Institute Data Breach ...

Kubernetes API Security - The Challenges & Best Practices
In a Kubernetes environment, the control pane core element is the API server. It’s an HTTP API that manages all communication between your application’s different parts, from cluster segments to external components and end-users.
Kubernetes API also allows developers to query and modify Kubernetes API objects (i.e., Pods, Namespaces, ConfigMaps, Events, and more), so it’s critical to prevent any gaps in the API security.
CVE-2020-8559n...