Patricia de Hemricourt

Despite the perceived breakneck pace of change since the start of the pandemic, many aspects of life remained the same. In 2017 a US Director of Intelligence paper explained how software supply chain attacks “circumvent traditional cyber defenses to compromise software to enable successful, rewarding, and stealthy methods to subvert large numbers of computers through a single attack”. Four years later, supply chain attacks are still a looming danger threatening all organizations using vendors...

Have you ever followed a recommendation from a friend or loved one advising you to watch a movie, buy a product, or subscribe to a new service? If you did, the message you received advising you to do so falls under the category of referral marketing.
Typically, online marketers use referral marketing to promote a specific product, either digital or physical.
As it requires complex referral software integration, referral marketing is hardly ever considered when building a content distribution ...

Which KPIs can measure your brand protection program’s ROI
During the 2020 fiscal year, the US Customs and Border Protection (CBP) seized 26,503 shipments containing goods that violated intellectual property rights. The total estimated value of the seized goods, had they been genuine, was nearly $1.3 billion. These are the seized shipments in the US alone and cover only a fraction of the total value of counterfeit goods entering the US, as warranted by the estimation that the counterfeit good...

Are you sitting on the side wondering if it is worth the effort to share SmartLinks? Well, you are the only one knowing what would make it worth your while, so have a look at the numbers and decide for yourself.

A quick reminder before we begin, 2key rewards fairly sharing SmartLinks with Qi points that yield 2KEY tokens distributed at the end of each epoch.

In this post, we will look at the number of Qi points and the 2KEY token rewards earned by five 2key users who recently joined the 2key ...

The shift from office-based work to working from home that characterized 2020’s adaptation to COVID-19 lockdowns, has seen soaring digital risks stemming from mishandled third-party risk management.
This at a time where reliance on third-party service providers is so pervasive that the Institute of Collaborative Working estimates that up to 80 percent of direct and indirect operating costs of a business can come from third parties, and up to 100 percent of a company’s revenue from alliance pa...

The increasing reliance on third-party vendors has opened a set of risks that requires a new approach to implementing efficient Third-Party Risk Management (TPRM).
Third-party vendors such as payment gateways, web plugins, email servers, and countless others typically work with multiple companies at a time. Consequently preventing the next supply-chain attack before the vendor’s exploit is disclosed requires taking vendor-specific steps.
The recent IBM-sponsored Ponemon Institute Data Breach ...

Update (Feb 2021): Qi Points is the New Name for 2key Reputation Points
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‍Qi - 氣 (Pronounced "chee") is believed to be a vital force forming part of any living entity in traditional Chinese culture, and SmartLinks are the vessel that carries humans’ vital need to communicate and boosts that vitality by rewarding enriching content sharing.
Qi points are reputation points rewarding people creating, sharing, and engaging with 2key SmartLinks and 2key network. Qi points yield 2KEY tokens distrib...

Kubernetes Pod Security Policy (PSP) is a central part of the Kubernetes Security Context.
Implementing robust container security is only one of the required steps. Pod Security Policy allows granular security configuration at cluster level. Pod Security Policy default values are typically open to maximize flexibility, so the responsibility to calibrate policies to tighten security falls on DevOps.
Though Kubernetes provides an excellent security infrastructure it is humanly almost impossible...

With the massive move to virtual life that characterized the 2020 pandemic riddled world, it is no wonder that protecting users from the excessive and largely unregulated power of some digital players pushed the EU regulators to action.

On December 15, 2020, as Europeans were entering the festive season preparation time and thinking of ways to maintain the festive spirit despite the Covid related movement restrictions, the EU published two proposals to regulate several aspects of digital serv...

Token demand is a key factor in increasing any token value. Yet, a sound tokenomy must rely on factors directly engaged with token usage in order to ensure continued demand. This can only be achieved by integrating token demand in the very use of the product behind the token.
2key architecture is designed from its inception to generate organic token demand and expand the token reach as a direct result of creating, referring, and using SmartLinks.
Below, we will explore in detail how 2KEY toke...

As Kubernetes’ adoption in production environments keeps rising, it’s the de facto leading container orchestrator in the market. With Gartner predicting that more than 75% of global organizations will be running containerized applications by 2022, defining and implementing tight Kubernetes security needs to be factored in from the building stage to deployment and runtime.
Background
To understand the challenges in maintaining Kubernetes’ security, it’s worth delving briefly into what created ...

A successful breach of an exposed workload carries the risk of spreading laterally, identifying targets, and ultimately gaining access to the organization’s crown jewels

Kubernetes security framework provides default security policies and guidelines from pod level, with Pod Security Policies (PSP), to cloud level. These policies need to be configured, but even perfectly calibrated security policies do not provide optimal security at runtime. The number of system workloads, both proprietary an...

As you know, SmartLinks are self-managed and, as soon as they are launched, your core supporters are spurred to share it further and so are their circles and so on.

Aside from the PPC SmartLink reward itself, SmartLink referrers also earn rewards based on their reputation. This added feature is an integral part of ensuring that referrers avoid spammy behavior and make them select the people with whom they share your SmartLink based on their circles’ centers of interest and how it matches your...

Anyone working with PPC or Real-Time Ad bidding knows or at least should know, about the high cost of ad fraud. Juniper Research estimates that fraudulent ad clicks costs will reach $42 billion in 2020 and soar up to $100 billion by 2023.
According to a research published by the Bryan School of Business and Economics in January 2019, “Click fraud is among the most lucrative activities for botnet operators. One recent estimate suggests that a “botmaster” with a network of 30,000 bots can make ...

Faced with the proliferation of complex attacks, cyberdefense needs to switch to Tactics, Techniques, and Procedures (TTPs) focused strategies.

Defined as the toughest obstacle to overcome in Bianco’s pyramid of pain, TTPs based defenses force attackers to desist from simply using available attack vectors and tools, compelling them to continuously invent new behaviors.

MITRE ATT&CK is the most advanced taxonomy of TTPs available today and provides cyber defenders with interactive matrices inv...